Summary | People's levels of prosperity, individualism and
hedonism are on the rise.Chinese brands have also been
developing fast in the past few years.Brand munities, as a new
way to create consumer loyalty, is valuable for Chinese
marketers.Thus, understanding the identity construction and
expression are important.A Chinese Pioneer Xiaomi is a brand ...
hedonism are on the rise.Chinese brands have also been
developing fast in the past few years.Brand munities, as a new
way to create consumer loyalty, is valuable for Chinese
marketers.Thus, understanding the identity construction and
expression are important.A Chinese Pioneer Xiaomi is a brand ...
chinaeconomicreview.com | 07 May 2017