Summary | Behind the name lies a tall tale - Business -
Chinadaily.That was key to their mystique, pull, image and the
perception that they were exalted, different.Maybe not
anymore.Take McDonald's.CITIC and CITIC Capital will hold a
majority stake in the new pany.But it is not absolutely
essential for foreign panies to have a Chinese brand name."The ...
Chinadaily.That was key to their mystique, pull, image and the
perception that they were exalted, different.Maybe not
anymore.Take McDonald's.CITIC and CITIC Capital will hold a
majority stake in the new pany.But it is not absolutely
essential for foreign panies to have a Chinese brand name."The ...
chinadaily.com.cn | 22 November 2017