Summary | Chinese movie studios long catered to male audiences
but are now directly targeting women by making more romantic
comedies and casting young, male heartthrobs. This year,
"Monster Hunt” became the highest-grossing Chinese film ever,
helped by a majority-female audience. Here are five others
mapping growing chick-flick returns at the box office. All have ...
but are now directly targeting women by making more romantic
comedies and casting young, male heartthrobs. This year,
"Monster Hunt” became the highest-grossing Chinese film ever,
helped by a majority-female audience. Here are five others
mapping growing chick-flick returns at the box office. All have ...
blogs.wsj.com | 05 January 2016