Summary | The mobile game "The Walking Dead: Road to
Survival" was downloaded 4 million times in its first week on
the market--2.5 million times last weekend, according to data
from the analytics firm App Annie. Scopely, the developer
behind the game, said that marketing huge mobile games now
requires hefty media spending, including ads on national TV ...
Survival" was downloaded 4 million times in its first week on
the market--2.5 million times last weekend, according to data
from the analytics firm App Annie. Scopely, the developer
behind the game, said that marketing huge mobile games now
requires hefty media spending, including ads on national TV ...
blogs.wsj.com | 02 September 2015