Summary | NBCUniversal is rolling out a day-long marketing
campaign on Wednesday to trumpet the one year mark until the
2016 Summer Olympics in Rio de Janeiro -- but advertising sales
for the event have been underway for months.While NBCUniversal
expects the total haul to be greater than the London games in
2012, ad buyers say the market for Olympic ad inventory has ...
blogs.wsj.com | 05 August 2015