Summary | Yahoo has had a rocky history in the advertising
technology space. But advertisers say that Yahoo Gemini, the ad
buying marketplace the company launched early last year, is
showing promise. The keys going forward will be to make Gemini
more popular among big brands and ad agencies, while also
integrating the ad product with Yahoo's budding Web video ...
technology space. But advertisers say that Yahoo Gemini, the ad
buying marketplace the company launched early last year, is
showing promise. The keys going forward will be to make Gemini
more popular among big brands and ad agencies, while also
integrating the ad product with Yahoo's budding Web video ...
blogs.wsj.com | 03 August 2015