Summary | Marketers regularly borrow catchy tunes from popular
musicians to help sell their products, but musicians are
typically less interested in working marketers' jingles into
their own compositions.Therefore, it's perhaps surprising that
the jingle for French rail company SNCF was chosen by
celebrated Pink Floyd guitarist, David Gilmour, to form the ...
musicians to help sell their products, but musicians are
typically less interested in working marketers' jingles into
their own compositions.Therefore, it's perhaps surprising that
the jingle for French rail company SNCF was chosen by
celebrated Pink Floyd guitarist, David Gilmour, to form the ...
blogs.wsj.com | 03 August 2015