Summary | Bryan Wiener, chairman of 360i The prevailing wisdom
is that the desire to cut agency fees or concerns about rebates
are driving the tidal wave of marketers searching for new
advertising and media agencies in 2015. While cost reduction is
certainly an objective, I believe growth, or the lack thereof,
is more often the root […] ...
is that the desire to cut agency fees or concerns about rebates
are driving the tidal wave of marketers searching for new
advertising and media agencies in 2015. While cost reduction is
certainly an objective, I believe growth, or the lack thereof,
is more often the root […] ...
blogs.wsj.com | 21 August 2015