Summary | American Express is partnering with Ms. Sharapova for
a virtual reality game that lets U.S. Open fans return the
tennis legend's serves with their own moves, the latest example
of a marketer embracing new technologies to create immersive
experiences for consumers. The "You Vs. Sharapova” game is just
one element of American Express's broader marketing efforts ...
a virtual reality game that lets U.S. Open fans return the
tennis legend's serves with their own moves, the latest example
of a marketer embracing new technologies to create immersive
experiences for consumers. The "You Vs. Sharapova” game is just
one element of American Express's broader marketing efforts ...
blogs.wsj.com | 17 August 2015