Summary | Marketers these days have more tools at their
disposal to reach consumers online, thanks to advances in Web
advertising like audience targeting, automation, real-time
bidding and social-media platforms like Facebook.That political
campaigns would want to utilize the same tools as marketers to
reach potential voters is not a new phenomenon. But ahead of ...
disposal to reach consumers online, thanks to advances in Web
advertising like audience targeting, automation, real-time
bidding and social-media platforms like Facebook.That political
campaigns would want to utilize the same tools as marketers to
reach potential voters is not a new phenomenon. But ahead of ...
blogs.wsj.com | 30 July 2015