Summary | Consumer packaged goods giant Procter & Gamble is on
a mission to become a leaner, more profitable company. For the
world's biggest ad spender, part of that means cutting back on
marketing costs.P&G, which reported flat organic sales growth
for its June quarter on Thursday, reduced its overall spending
on agencies by 15% for the full fiscal year compared with a ...
a mission to become a leaner, more profitable company. For the
world's biggest ad spender, part of that means cutting back on
marketing costs.P&G, which reported flat organic sales growth
for its June quarter on Thursday, reduced its overall spending
on agencies by 15% for the full fiscal year compared with a ...
blogs.wsj.com | 30 July 2015