Summary | David Ciccarelli, founder and CEO of Voices.com: Very
few companies get the product/market fit right off the bat.
Most startups have to tweak their ideas slightly or refocus on
a different market. This is known as the "pivot,” a strategic
move into another direction. Sometimes you can leave the
product alone but refresh your communications for a different ...
blogs.wsj.com | 07 May 2015