Summary | Digital advertising startup GumGum Inc. initially
struggled to convince brands and ad agencies to use its
technology that embeds ads within editorial images.The company
gained traction during the past two years with customers,
including Walt Disney Co., L'Oréal and Toyota Motor Corp.,
doubling down on previous small commitments helping put the ...
struggled to convince brands and ad agencies to use its
technology that embeds ads within editorial images.The company
gained traction during the past two years with customers,
including Walt Disney Co., L'Oréal and Toyota Motor Corp.,
doubling down on previous small commitments helping put the ...
blogs.wsj.com | 28 May 2015