Summary | Concerns about media rebates and kickbacks on Madison
Avenue aren't going away.Now there's one more data point to add
to push for increased transparency about how advertising is
bought and sold and how agency executives are compensated. A
new survey conducted by marketing analytics company Ebiquity
and its sister company FirmDecisions found that 62% of ...
Avenue aren't going away.Now there's one more data point to add
to push for increased transparency about how advertising is
bought and sold and how agency executives are compensated. A
new survey conducted by marketing analytics company Ebiquity
and its sister company FirmDecisions found that 62% of ...
blogs.wsj.com | 18 May 2015