Summary | Nielsen has been a controversial character on this
year's upfront stages.CMO Today caught up with Nielsen Global
President Steve Hasker to talk about the company's role in the
upfronts, the NewFronts and the movement of money from TV to
the Web. We also got an update on its efforts to be able to
measure TV viewing everywhere. ...
year's upfront stages.CMO Today caught up with Nielsen Global
President Steve Hasker to talk about the company's role in the
upfronts, the NewFronts and the movement of money from TV to
the Web. We also got an update on its efforts to be able to
measure TV viewing everywhere. ...
blogs.wsj.com | 15 May 2015