Summary | Elizabeth Cutler, co-founder and co-CEO of SoulCycle:
My co-founder Julie and I thought people would pay a premium
price for a premium product. Why? Because WE were willing to
pay that premium. We were the target audience, we knew what we
liked and what we didn't, and we designed SoulCycle precisely
to our own specifications. We assumed that if it worked for us, ...
My co-founder Julie and I thought people would pay a premium
price for a premium product. Why? Because WE were willing to
pay that premium. We were the target audience, we knew what we
liked and what we didn't, and we designed SoulCycle precisely
to our own specifications. We assumed that if it worked for us, ...
blogs.wsj.com | 14 May 2015