Summary | AutoNation Inc., the U.S.'s largest auto retailer, is
rolling out an unusual promotion to hype the brand: it is
giving away $10 million to one customer. This week, the Ft.
Lauderdale, Fla., auto-dealership chain will launch its biggest
and most expensive marketing push ever to mark its 10 millionth
car sale, a $20 million coast-to-coast ad campaign that ...
rolling out an unusual promotion to hype the brand: it is
giving away $10 million to one customer. This week, the Ft.
Lauderdale, Fla., auto-dealership chain will launch its biggest
and most expensive marketing push ever to mark its 10 millionth
car sale, a $20 million coast-to-coast ad campaign that ...
blogs.wsj.com | 14 May 2015