Summary | Television networks are talking up their "big data”
capabilities this upfront season, leaning on the
all-encompassing buzzword to convince advertisers they can
close the gap with online outlets when it comes to better
targeting ads.ESPN took a slightly different approach during
its upfront presentation to marketers on Tuesday, with ...
capabilities this upfront season, leaning on the
all-encompassing buzzword to convince advertisers they can
close the gap with online outlets when it comes to better
targeting ads.ESPN took a slightly different approach during
its upfront presentation to marketers on Tuesday, with ...
blogs.wsj.com | 12 May 2015