Summary | With ratings in the doldrums and money slowly but
surely migrating to digital channels, television networks are
heading into the critical upfront ad market armed with data and
analytics tools they hope will convince marketers that TV can
be a little more like the Web.
surely migrating to digital channels, television networks are
heading into the critical upfront ad market armed with data and
analytics tools they hope will convince marketers that TV can
be a little more like the Web.
blogs.wsj.com | 29 April 2015