Summary | Marketers with upfront and NewFront fatigue will have
one more stop this year: NPR, WBEZ and WNYC will on Wednesday
host a "podcast upfront," a presentation where hosts and
executives will extol the merits of podcasting as an
advertising medium.There is perhaps no better time to make the
podcast pitch. The success of murder mystery podcast "Serial," ...
one more stop this year: NPR, WBEZ and WNYC will on Wednesday
host a "podcast upfront," a presentation where hosts and
executives will extol the merits of podcasting as an
advertising medium.There is perhaps no better time to make the
podcast pitch. The success of murder mystery podcast "Serial," ...
blogs.wsj.com | 28 April 2015