Summary | Branding represents the trust between the pany and
its consumers.Its promise is more destructive and pernicious
than financial losses.VTech is to find this out the hard
way.VTech managers must understand that it is not a toy maker
or an educational device manufacturer.It's a knowledge pany-
the hardware is only an incidental platform for utilising ...
its consumers.Its promise is more destructive and pernicious
than financial losses.VTech is to find this out the hard
way.VTech managers must understand that it is not a toy maker
or an educational device manufacturer.It's a knowledge pany-
the hardware is only an incidental platform for utilising ...
scmp.com | 11 December 2015