Summary | The rest comes from non-theatrical releases and
film-related products. The most successful movie merchandiser
is Walt Disney Studios. At the moment even the most successful
Chinese films fail to cash-in with spin-off products. In
Hollywood, film companies have specialized departments to
manage licensed merchandise. The author is a writer with China ...
film-related products. The most successful movie merchandiser
is Walt Disney Studios. At the moment even the most successful
Chinese films fail to cash-in with spin-off products. In
Hollywood, film companies have specialized departments to
manage licensed merchandise. The author is a writer with China ...
en.ce.cn | 04 January 2015