Summary | In 1995, the company opened its first Mainland
restaurant in Shenzhen. It then grows rapidly with China’s
economy. The China Perspective: What is the brand image
McDonald’s is bringing into China? Gary Rosen: From the brand’s
standpoint, we want to present McDonald’s as a window to the
West. We want to stay true to our heritage and polish our brand ...
restaurant in Shenzhen. It then grows rapidly with China’s
economy. The China Perspective: What is the brand image
McDonald’s is bringing into China? Gary Rosen: From the brand’s
standpoint, we want to present McDonald’s as a window to the
West. We want to stay true to our heritage and polish our brand ...
thechinaperspective.com | 03 January 2015